One of the drawbacks of the automobile detailing business is that, once you’ve done all you can to spruce up a customer’s vehicle, and no matter how much praise that customer heaps on you for doing a great job, you might not see that client for quite a while. But here at Detail King, one of the ways we can also guarantee that you — the professional auto detailer — will get an encore performance is to offer your customers an Express After-Care Package.
What’s express after-care, you ask? Simple. After you’ve wowed your customer with your detailing prowess, and while their head’s still spinning with the wonderfulness of you, encourage them to stop by in a couple of months, or to book you to bring your mobile auto detailing service to them, to get a quick spruce up.
You need to tell your auto detailing customer that this facelift isn’t going to be as thorough as the full Monty you just performed on their vehicle. But you guarantee it will restore the shine and get it looking like it did maybe three to six months prior. And the Express After-Care service and package won’t break their bank account, either.
Here’s what an Express After Care Package typically offers:
- Exterior: Wash, bug and tar removal, tires dressed, express wax or machine polished using an orbital like or similar to the Porter Cable and Cyclo Polishers (and by using an orbital like these mentioned will really help save you on product and move through the job a lot quicker!). If you don’t have an orbital polisher we highly recommend looking into a couple express waxes and sealants like our Aqua Seal and Final Touch Ultra.
- Interior: Inside the vehicle, tasks include complete vacuum, clean windows, wipe down and maybe dress the interior components. (Using the Tornador Interior Cleaning Tool can really cut your labor time in half — especially on these types of jobs when you just want to move through them lightening quick and save product!)
Typically, it should take a two-person team about 30 to 40 minutes to complete a job like this — with the proper tools and know-how, of course!
Your average charge for a complete exterior and interior Express After Care Package should be around $69.95 to $99.95, depending on size of the vehicle. That’s at least a $60-plus profit for a job that takes you less than an hour and doesn’t cost you much in product or labor.
As part of your sales pitch, you should let customers know that coming back and taking advantage of this express package provides an extra layer of protection to their vehicles. And that especially holds true on the cusp of the winter season by prepping their cars for the snow and salt. (Suggest they think of these express car care packages as healthy for their cars!)
If you’re using social media to engage with your customers, a Tweet or Facebook Status Update about your express package let’s them know what you’re offering and, if you attach a discount code or coupon with that notification, you may even see higher conversions.
At the end of the day, offering an Express After Care Package provides you with yet another opportunity to stay in touch with the customers you already have and generate additional revenue at a high profit margin.
